In a recent story airing on NPR and PRI’s “The World”, Patagonia has re-launched it’s “Footprint Chronicles” web site which allows users of the site and customers of Patagonia to look at where the products come from, all the way from the original source(s). This is an effort by Patagonia to increase the visibility of their products life-cycle and allow consumers to make the best choice.
Listen to the story and read some commentary here: http://www.theworld.org/
There is also a list of other sites which are not specific to only Patagonia’s effort listed in the story link as well. So have a look!
Austin Gonyou's Tech Blog 