I just wanted to post a quick thought on this possibility. If Amazon believed enough in Kindle to not worry about iPad, then why pay people to use it to increase the numbers surrounding kindle. Of course this could always be written off as a marketing tool, but it sounds pretty painful to me, whatever the reason. What I would like to see from Amazon is a more “Toyota-esque” expression of “It’s not as good, so we’ll listen to you and make it better.” I mean, they still might even do that, but I don’t see a true effort just yet.
So have a look here at Apple Insider’s Article on the subject and discuss.